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Never Miss A Call

Calculator

What might missed calls be worth to your business?

Four numbers, one estimate. We deliberately say "estimated potential opportunity," not "money lost," because not every missed caller would have hired you.

Disclosure: This website may receive compensation from companies mentioned on this page. The publisher may also have an ownership or financial relationship with certain featured providers. These relationships do not change our stated evaluation methodology. The publisher of this website has a financial interest in Torklio. Read the full disclosure.

Include every inbound call, answered or not.

Calls that go to voicemail or ring out.

Your best guess; many missed callers never call back.

Revenue from a typical new customer or job.

Estimated potential opportunity associated with missed calls

$5,250/month

About $63,000 per year at the same rate.

Missed calls / month
50
Potential customers
15

This is an estimate based on the numbers you entered. Not every missed caller would have purchased, and some would have called back. Use it to think about the size of the problem, not as a measurement of lost revenue.

How the estimate works

The calculator multiplies your inputs in three steps:

  1. Missed calls = calls per month × percentage missed
  2. Potential customers = missed calls × percentage who might have become customers
  3. Estimated potential opportunity = potential customers × average customer value

The annual figure is simply twelve months at the same rate. Nothing here is a measurement of your revenue; it is arithmetic on your own guesses, which is why it is worth spending a few minutes getting those guesses close. Our guide on what missed calls cost a small business walks through how to pick each number.

Frequently asked questions

Is this how much money I'm losing?

No. It is an estimate of the opportunity associated with missed calls based on your own inputs. Not every missed caller would have bought, and some would have called back. Treat it as a way to size the problem.

What percentage of calls do small businesses miss?

It varies widely by industry, staffing and time of day. We don't publish a benchmark because we haven't verified one. Count your own: check voicemail and your phone system's missed-call log for a typical week.

What should I use for 'percentage who might become customers'?

Think about the callers you do reach. If roughly a third of new-caller conversations turn into jobs, start there and adjust down, since missed callers are less committed than the ones who waited for you.

What is 'average customer value'?

For one-off work, the average ticket. For repeat customers, the value over the time they typically stay with you. Use whichever matches how you think about your business.